Step 1: Recognise the Shift in Audience Habits

Over the past five years, the average UK adult has spent more than 3 hours a day on a mobile device for entertainment. That figure dwarfs the 1.2 hours spent watching TV in 2019.

Over the past five years, the average UK adult has spent more than 3 hours a day on a mobile device for entertainment. That figure dwarfs the 1.2 hours spent watching TV in 2019.